It’s like glancing over your shoulder while shuffling down a familiar street. You tend to notice those things that have always been there like the trees, houses a couple of trash cans at the end of a driveway. Even when something common to the memory like a car or a bird moves you hardly notice. Then you stop dead in your tracks and begin to pay attention. Its then that you finally realize that things have changed right under your nose! There isn't anyone outside. The yards and sidewalks are all empty and there isn't even a sound. People have changed the way they think and act and as a business it means adapt or die!
Just like the buggy whip business was rendered obsolete by the automobile, the internet has rendered the old, tedious method of shopping nearly obsolete. Yes, there appears to be a few holdouts but for the most part consumers are behaving in a whole new way and for those of us who have noticed its time to throw out the old and embrace the new! If the internet isn’t a big part of your business strategy, then, I wish you well as I turn the corner to shuffle down the next street.
Monday, March 24, 2008
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